Technology supporting the customer experience
Virgin Retail is fast becoming the first global brand name of the 21st century. Virgin stands for value for money, quality, innovation, fun and a sense of competitive challenge. Virgin delivers a quality service by empowering its employees, monitoring customer feedback, and continually improving the customer's experience through innovation.

Central to the company’s strategy is the growth of its entertainment retail stores, including the flagship Megastores – the face of Virgin on the high street. However, with increasing competition from the supermarkets and online retailers, Virgin utilizes cost effective technology solutions to maintain its unique in-store experience.

Meeting initial requirements
Virgin Retail has the largest stand alone data network of the Virgin Group, upon which it places great demands as new technologies and entertainment solutions are quickly rolled out to meet customer expectations. When Virgin selected Vanco in 2002 to design, implement and manage their business critical network in over 170 locations, its priorities were bandwidth and scalability to support real time in-store customer applications.

In Vanco it found a communications partner which would allow IT staff to focus on core business objectives, providing a highly reliable network to support its rapid growth, and a single, robust ... more ...